Sailor moon challenge: The SAILOR MOON Redraw Challenge Is Magical

© Alpina Publishing

Children’s culture has entered the global market, and Japan has become a new center for the production of products specifically for children, thus challenging American dominance in this market, such as Disney. Japanese toys and games are first conceived, produced and sold in the domestic market, and then go through «glocalization» (adaptation to certain foreign markets). An important component of this market are cute characters (jap. «kara» from the English character), and their appearance is designed not only for children. Even serious organizations, such as banks, have cartoon characters as mascots, such as Miffy the rabbit or Disney characters; many clerks buy mobile phones and other items with pictures of their favorite characters. Some observers suggest that the appeal of cute characters in Japan is based in no small part on the attraction of childhood and the desire to never grow up, probably because Japanese adulthood involves heavy duties and severe restrictions that must be obeyed. Cute characters often have traits of helplessness and vulnerability. They often do not even have a mouth, and their arms and legs look like small or rounded stumps. nine0011

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The most striking symbol of cuteness in Japan was Hello Kitty, invented in 1974 by Sanrio and imported to the United States in 1976. Kitty is a white cat with a huge head and a red bow. Products with her image were instantly sold out in more than 30 countries, and in 2014 they brought in about $ 7 billion. Unlike other characters originating from anime or manga, Kitty was created specifically to sell merchandise with her likeness. Although it was originally designed for little girls, many adults are now fans of Kitty. Her image is found on a wide variety of goods — from school stationery to diamond jewelry. The most dedicated fans can buy a Kitty-style car or apartment, or get married in such an atmosphere. Sanrio has licensed her image to approximately 12,000 to 15,000 merchandise manufacturers and will continue to license those rights to produce virtually anything other than guns and hard liquor. nine0011

Sanrio has a ton of cute characters designed for different tastes. They are also featured on a variety of merchandise available at Sanrio brand stores located in malls around the world, as well as in a host of other retail outlets. The large staff of graphic designers at Sanrio develop hundreds of potential characters each year, but the average lifespan of a new character accepted by the firm is typically no more than a few years. About 15 key characters remain in demand for much longer, such as Kitty. They also include the big-eyed frog Karo Karo Karoppi (Japanese onomatopoeia, which conveys the croaking of a frog), created in 1987; the mischievous penguin with spiky hair Baddobatsu-Maro (eng. Bad Badtz Maru), released in 1993; a pudgy golden retriever wearing a Pompompurin brown beret, introduced in 1996. You can visit your favorite characters at the Sanrio theme park — Puroland, which is located in the suburbs of Tokyo. Built in 1990, it has become one of Japan’s most popular attractions, with 20,000 visitors every weekend

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In addition, there are hundreds of non-Sanrio characters on the market, usually from Japanese or foreign anime. Among the favorites are Totoro, Doraemon and foreign characters — Miffy, Snoopy, Moomintrolls. Beneath Tokyo’s main train station, among a plethora of restaurants and shops, you can visit the newly opened Character Street, which has more than 20 shops dedicated to these beloved — and extremely lucrative — characters.

Individual unique characters have been specially designed to be mascots — primarily cities, but also festivals and commercial, non-profit and government organizations. Characters-symbols try to embody some signs of the territory they represent: a well-known product, a historical figure, or a geographical feature. Since 2007, the number of such characters has increased exponentially; Internet databases contain up to 3000 local mascots. Many characters have their own song and dance and compete in the annual Grand Prix where the most popular is chosen. 2011 winner Kumamon, a burly black red-cheeked bear created in Kumamoto Prefecture to commemorate the opening of a new high-speed rail line, brought in hundreds of millions of dollars in sales of everything from snacks and false nails to toy bears made by the famous German toy factory Steiff . Other, more distinctive characters also attract huge fan followings. Funashi, the unofficial mascot of the city of Funabashi, is a freckled pear. Unlike most mascots, who are silent and move cutely ridiculously, Funassi hyperactively chats and jumps. He often appears on television, and four stores have opened to sell goods with his image. nine0011

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How did Haruki Murakami become a writer? He talks about this in his autobiography

Pokémon embody the importance of the global export of Japanese children’s culture. The massive Pokémon franchise began in the early 1990s as a game for the Nintendo Game Boy handheld and has grown into an empire that includes hundreds of toys, billions of trading cards, an animated series in 65 countries, and 19 full-length animated films. In the virtual game world, players acquire and train fantasy creatures called Pokemon (English pocket monsters — «pocket monsters»), which must be sent into battle against each other to gain greater power. The number of Pokémon has grown from around 150 to over 800 species. The most popular ones are Mew, a pink cat with supernatural strength, Charizard, a fire-breathing dragon, and Pikachu, an iconic yellow mouse-like creature with a lightning bolt tail. Pikachu has his own hot air balloon in New York’s massive annual Macy’s Thanksgiving Day Parade, and his images are displayed on Japanese airline ANA planes. Anthropologist Anna Ellison analyzed how Pokémon encourages children to consume endlessly, and also teaches that goods can also become companions. nine0011

Other Japanese arcade video games such as Pacman and Space Invaders gained worldwide popularity in the early 1980s. In the 1990s, Sega, Nintendo, and Sony fought hard for the home and game console market. Nintendo’s Super Mario Brothers has been one of the most popular games of all time ever since its release in the mid-1980s. According to one study, American children know Mario better than Mickey Mouse. Other games that have gained wide popularity overseas include Nintendo’s The Legend of Zelda, Sega’s Sonic the Hedgehog, and Capcom’s Street Fighter. The Japanese video game industry in 2014 earned 9.6 billion dollars. The market share of mobile games for smartphones has also been growing over the past five years.

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Galaxia — Sailor Galaxy

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Galaxia

• Sailor Galaxy

nine0065 Characters

• Villains
• Shadow Galaxy
• Galaxia

Japanese name:
Romaji: seeraa gyarakushia
English variant: Sailor Galaxia
Rus. variant: Sailor Galaxia
Possible translation of the name : from the English word «galaxy» — «galaxy»

Appears: 173 episode
Voiced by : Horie Mitsuko.
Galaxia is the strongest Warrior in the galaxy, but despite her strength and power, she has always been lonely.
Long ago, she managed to defeat Chaos without anyone’s help. But she did not destroy her enemy, but only imprisoned in herself. Since then, he began to slowly change her essence, trying to subjugate her body to himself. He eventually took advantage of Galaxia’s dreams that all the Star Wars, the Sailor Wars, would end. He inspired her that there was only one way to stop the eternal battle — to collect all the Star Seeds, and only the defenders of the planets, that is, the Sailor Warriors, had them (but this is not true. If it had been initially known that only the Sailor Warriors had Star Seeds , then the minions of Galaxia would not attack men and elderly women) and rule the Galaxy on his behalf. However, Warrior Girl soon realized what was happening to her and managed to save only her Star Seed. She sent him to the very edge of the galaxy — it was the last reasonable decision. Immediately after that, Chaos completely took over her mind — instilled hatred for the whole world. Galaxia realized that warm feelings have no right to exist, that in this last battle, you can only trust yourself. nine0093 Sailor Moon was able to cleanse the body and mind of Galaxia from Chaos, which never managed to eradicate faith in this world from its victim. Being defeated by Sailor Moon, she realized that she was strong not only with weapons, but also with her pure heart, which was ready to love everyone. Galaxia realized that in order to make friends, one must be not only a brilliant warrior, but also a brilliant person.

First appearance: Act 43, Volume 16

Description: Galaxia
Ruler of the Shadow Galaxy Empire. She was born in a remote
planet, always very complex because of this, and when it
sailor power awakened, Galaxia decided she didn’t want to protect her
home planet, and just ran away from there in search of a better place.
Galaxia decided to find a place where stars are born. Someone pointed it out to her
The sage who said, «You need the Galaxy Star Cauldron.»
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However, before Galaxia reached the Cauldron, Chaos had already
merge. The warrior realized that Chaos must be destroyed, and she
it can only be done with the combined power of his Sapphire Crystal
and Silver Crystal. Their combination was supposed to give the Warrior and
dominion over the galaxy.

Getting close to
treasured stone, Galaxia collected all the true Starseeds
guardians of the planets, destroying their mistresses (often along with the planets).
In order to become more powerful, she hid a Sapphire Crystal in her body, and
for fidelity, she put on golden armor, and put together an army of those who
dreamed of becoming a Sailor Warrior.
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After deducing the location of the Silver Crystal, Galaxia set off
to the Earth of the 20th century. The first thing she did was take over the Starseed.
Guardian of the planet — Taxido Kamen. Then gradually she tidied up and
Seeds of other Warriors of the Solar System (in the manga, the hunt is on
specifically for the Warriors, because from the very beginning it is known that
only Warriors can wield true Starseeds) and
made them evil by setting them on Sailor Moon. But this Galaxia seemed
few. She made Tuxedo Kamen kneel and kiss her feet
in front of Sailor Moon.
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What follows is a challenge to battle, which Sailor Moon accepts. Galaxia unleashes a «Galactica
Inflation». She also does not remain in debt. A serious battle boils.
The female warriors ended up on the edge of the Star Cauldron of the Galaxy. Galaxia
stumbled and would have fallen if Sailor Moon had not grabbed her in time for
hand.

— Why did you do it?

“It’s just that I lost everyone who was dear to me and I don’t want anyone else to die. Even you.

After such an answer, Galaxia felt like a veil fell from her eyes. She realized all the kindness and purity of Sailor Moon’s soul.