Ninja details the shortcomings, failure of Mixer
Fame has never scared Ninja. In a recent interview for 100 Thieves’ YouTube channel, the blue-haired Fortnite streamer spoke with Nadeshot, CouRage, and WillNeff about his family, career, and the infamous Mixer debacle.
Ninja’s departure from Twitch and move to Mixer back in 2019 was a huge moment in gaming history. It signaled a potential shift in the future of live-streaming platforms that, unfortunately, never came to fruition. But Mixer’s failure and subsequent shutdown last year put Ninja back on the market and ultimately led him back to Twitch.
In the interview, Ninja explained that he tried his best to bring his community over from Twitch to Mixer. He admitted that his efforts were not successful. Mixer simply couldn’t gain traction with Ninja’s community for a number of reasons. One of those issues was their clunky user onboarding process.
“Both my brothers and my wife needed actual Microsoft assistants to make an account…it was just ridiculous,” Ninja said.
He explained that Mixer requiring all users to have a Microsoft email in order to sign up was a misstep. Additionally, Mixer auto-assigned usernames upon registration, which made it cumbersome for users to choose their own name on the platform. Clearly, Mixer’s UX design needed improvement.
Ninja said there was a proverbial wall in his relationship with Mixer. His team told the platform what they believed was preventing people from joining, but Mixer said that it would have to run every change by Microsoft. Mixer also told Ninja that it would take a year before any changes his team suggested could be implemented.
CouRage agreed that because Microsoft is one of the biggest companies in the world, it made sense that approvals would take a long time. He compared Mixer to YouTube Gaming, another entity that is a part of a much larger corporate bureaucracy.
But Mixer’s ultra-low-latency technology was one of Ninja’s favorite things about the platform. “They had so much potential,” he said.
“We really believed in Mixer.”
But Ninja highlighted user retention as a major issue that led to Mixer’s failure.
“If it wasn’t Fortnite, and I wasn’t winning every other game…you weren’t getting 8k or 9k [viewers],” Ninja said of his Mixer streams. He said that on Mixer, he could reach 10,000 concurrent viewers, but only if he streamed exclusively Fortnite for more than 10 hours a streaming session.
“I was streaming double my hours,” Ninja explained. “I had a 150-hour requirement, I was doing 300 easy. I wanted [Mixer] to win…I was streaming double my requirement for six months straight and it still didn’t work out. It wasn’t for lack of want.”
Nadeshot asked Ninja if he found out early that Microsoft was shutting down Mixer. Ninja admitted that they didn’t know ahead of time and weren’t prepared for Mixer’s closure.
“We were having phone calls with our team and they were like, ‘Guys, it’s not looking good. We don’t know what’s going to happen but some decisions are being made,’” Ninja revealed.
“And we found out like 72 hours, 48 hours before it happened.”
But Ninja knew that no matter what happened, his legal team would protect him and ensure he wasn’t penalized for Mixer’s failure. In a way, Mixer’s shutdown was a blessing in disguise.
“When someone tells you you’re getting out a year early with your deal and you’re still being taken care of [financially]…it was a celebration in the Blevins household, obviously,” Ninja said.
On his return to Twitch, Ninja debated with his team for a month and a half before making a decision. And he felt conflicted—part of him longed to return to the streaming grind while another part of him recognized that money can’t buy happiness.
When asked if he has any regrets, Ninja said that he doesn’t but could have streamed more Fortnite when he initially returned to Twitch. “Everything I’ve done has lead to what I have right now,” he said.
Ninja’s Mixer Deal Was Even More Tragic Than You Realized
Cindy Ord/Getty Images
By Keegan McGuire/Updated: Nov.
5, 2021 8:08 am EST
The saga of Ninja’s decision to ditch Twitch for Microsoft’s Mixer streaming service was the biggest story in streaming in 2019. The move represented one of the first serious challenges to the dominance of Twitch as the go-to platform for streamers, and speculation about the millions of dollars that Ninja was paid to switch dominated the discussion around esports and professional steaming for months.
The story became even more compelling when Microsoft revealed the tragic news that it would end support for Mixer less than a year later. Fans reeled from the announcement, and many tried to figure out the reasons behind Microsoft’s decision to shut down Mixer. Some fans even wondered if the core of the problem was the fact that Microsoft had unloaded massive amounts of cash to sign its most visible stars, such as Ninja and Shroud.
As the service’s most visible personality, Ninja became the target for a lot of the negative attention directed towards Mixer.
The Twitch vs. Mixer battle became a well-worn trope from mid-2019 until the service closed in 2020, and Ninja often found himself defending the service — and his decision to join it — to streamers like Cloak and Alinity.
However, as the cautionary tale faded into the background, streamers began to break their silence on the Mixer shutdown, and new details shared by Ninja revealed that the streamer had put a lot of effort into the platform. Here is why Ninja’s Mixer deal may have been more tragic than fans ever realized.
Twitch/Ninja
During a recent appearance on The CouRage and Nadeshot podcast, Ninja dove deep into his experiences with Mixer, detailing some of the problems he found in trying to make the platform viable and the effort he put into establishing an audience.
Ninja began by stating, «It’s very tough, and you know, we really believed in Mixer, too.» He continued by noting that he wanted his fans to know that he had faith in the platform but found that Mixer could not make changes due to the amount of time it took to clear decisions with Microsoft.
One of Mixer’s fundamental challenges, Ninja explained, was providing a pathway to set up user accounts. Ninja said, «Dude, so many barriers. Here’s the thing, my brother, both my brothers, and my wife needed actual Microsoft assistance to make an account.» From there, the discussion moved to Mixer’s final days, and Ninja revealed, «We found out like 72 hours, 48 hours before it happened.» While Ninja made it out unscathed thanks to a contract buyout negotiated by his lawyers, he was bothered by the platform’s failure, especially due to the amount of effort he had put in to make it a success.
Ninja said he had signed a deal to stream 150 hours per month, but regularly put in around 300. Ninja explained, «I was streaming double my requirement for six months straight, okay, and it still didn’t work out, and it wasn’t for lack of want.» While the hustle ultimately didn’t work out on Mixer, many of his fans have been more than happy to tune in on Twitch once again.
Recommended
Why is my Mixer account blocked?
By Milena Anderson Reading 2 min. Views 3 Posted by
Short answer
The mixer account may have been banned for cheating. Mixer accounts cannot be used for fraud, in which case you should contact Mixer support. nine0003
I was banned by Mixer
MY MIXER ACCOUNT IS BANNED
What happened to my Mixer account?
If you don’t remember your Mixer account, you can visit the website and find it.
If you can’t find it, your account may have been deleted by accident or someone hacked into it. You can also contact Mixer support for help.
What happened to Microsoft Mixer?
Microsoft Mixer, the company’s live streaming platform, is still available and has been renamed Beam. nine0029 In October 2016, Microsoft announced the end of support for its own streaming service, Microsoft Mixer. . The company has teamed up with a similar service called Beam to make things easier for gamers and viewers alike.
Is the Mixer really closing?
It is not yet clear if the Mixer will turn off. If this happens, then it will most likely be due to the company’s financial difficulties and the development of streaming services such as Twitch and YouTube Gaming. nine0003
What happened to Mixer on Xbox one?
Mixer is a streaming service that allows users to stream gameplay and commentary in real time.
The Xbox One Mixer app was released on December 13, 2017 but was discontinued on March 14, 2019
How long has Ninja been in Mixer?
Ninja has been in Mixer for just over 3 hours.
Ninja is a Twitch streamer and gamer best known for his Fortnite streams. He joined Mixer, a Microsoft-owned live streaming platform, on September 28 at 10:30 pm EST and left the platform around 2:00 am EST. nine0003
Did Ninja receive payment from the Mixer?
No. Back in 2013, Microsoft bought game streaming service Beam. They then renamed it Mixer and made it their own. Mixer is not the same as Twitch, which Ninja streamed on before he moved to Mixer.
how to clean the ninja blender?
nine0002
By Milena Anderson Reading 4 min. Views 5 Posted by
Short answer
- The Ninja blender can be cleaned with a damp cloth.
- Do not use harsh chemicals or abrasives as this may damage the blender.
how to clean the ninja blender?
DIY. Cleaning household appliances with baking soda. Blender ninja. nine0015
How to clean a dirty ninja blender?
There are several ways to clean a dirty ninja blender.
One way is to fill the ninja blender with water and run it on full power for about 5 minutes. This will clean the blades and the inside of the blender. Another way is to fill the ninja blender with soap and run it on full power for about 5 minutes. This will clean the blades and the outside and inside of the blender.
How to clean the ninja base?
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There are several ways to clear the ninja base. One way is to wipe it with a damp cloth. Another way is to use a vacuum cleaner with a hose attachment.
How to clean the ninja mixer?
There are several ways to clean the ninja mixer. One way is to use hot water and a cloth. Another way is to use a vacuum cleaner with a hose attachment.
How do I clean the Ninja blender handle?
If stains appear on the handle of the Ninja blender, you can wipe it with a damp cloth. If the stain is particularly stubborn, you can use a mixture of mild soap and water to clean it.
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How do I clean cloudy plastic again?
There are several ways to clean cloudy plastic. One is to use a vacuum cleaner with a hose attachment that sucks up debris and the plastic becomes transparent again. Another way is to fill a pot with hot water and place the plastic in it for a few minutes. Under the influence of heat, the plastic will become transparent.
How do I deep clean the blender blade?
Blender blades can be thoroughly cleaned with mild soapy water. Be sure to rinse the blade thoroughly after cleaning. nine0003
How do I remove the bottom of the Ninja blender?
There is no universal answer to this question as the bottom of the Ninja blender can vary in size and shape. However, some tips on how to remove the bottom of a Ninja blender include using a sharp knife or spatula to pry it off, or using a jar or cup to hold the blender while you use a screwdriver or other tool to pry off the bottom.
How to disassemble the Ninja blender blade?
There are several ways to disassemble the Ninja blender blade. One way is to use a Phillips screwdriver to unscrew the three screws that hold the blade in place. Once the screws are removed, the knife can be removed from the blender. Another way is to use a flat head screwdriver to pry up one end of the blade and then pry it out of the blender. nine0003
How do I clean my self-cleaning blender?
The blender parts are not dishwasher safe. Wash the blender parts by hand with warm water and a mild detergent. Do not use harsh chemicals or abrasives. Dry the parts thoroughly before using the blender again.
How do I clean the top of my Ninja food processor?
There are several ways to clean the top of the Ninja food processor. One way is to use a damp cloth. Another way is to use a small amount of dishwashing liquid and water.
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What is the fastest way to clean a blender?
Blenders can be cleaned in several ways. The dishwasher is the fastest and most efficient way to wash them, but some people prefer to wash them by hand. Most importantly, make sure your blender is completely dry before storing it away.
What do you soak blender blades in?
Blender blades can be soaked in a bowl of hot water and mild soap.
How do I clean my blender without a dishwasher?
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The blender can be cleaned in different ways, depending on the blender. Some blenders have removable parts that can be washed in the sink. Others have removable blades or dishwasher-safe cups. The blender jars can also be washed in the dishwasher.
Why does my Ninja blender smell burnt?
There are several things that can make your Ninja Blender smell like burning.
